Creating a visual identity is a pivotal step in ensuring the easy recognition for your brand or package. From a preschool to a health-oriented travel agency to CNET editorial packages — each tries to take complex ideas and dsitill them into simplicity through the use of easily understandable visuals.
Promoting membership benefits in PPA was vital, considering they are a member-owned organization. The benefits included photographic competitions as well as education through PPAedu (PPA Education). Promoting these benefits in a magazine full of high-quality images was accomplished by going with a minimal and flat design. The benefits of membership were also best relayed by those who have first-hand experienced the value of membership — The Many Faces of PPA campaign.
My name is Mark Hobbs and I believe that excellent design is the invisible, and many times overlooked, aspect of every great thing. I want people to be moved by my designs, whether it is moved to use it, read it - OR - even emotionally moved by it. I deeply believe in design and not just as a service provider, but as a partner in the overall business and development of the final product. It is critical to the success of any real thing that you have a team based on respect and one that values each other.